Volvo has officially announced the end of production for the V90 wagon in Europe. The final unit, built in Sweden, will now be sent to the The World of Volvo museum.
In 2023, the Swedish automaker had already revealed plans to phase out its wagons amid the rising popularity of SUVs. A year later, however, the company reversed course, citing renewed demand for the segment.
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Unfortunately, that demand seems to have been short-lived. Volvo recently confirmed the official end of the V90 — and this time, it appears to be a permanent farewell.
“I think that’s changed. People now prefer the higher driving position and the rugged look of SUVs,” said Jim Rowan, CEO of Volvo, in an interview with Autocar.
According to Top Gear, only about 7,000 units of the V90 and V90 Cross Country were sold last year — accounting for just 1% of the brand’s total global sales in 2025.
A spokesperson for Volvo Cars UK told Top Gear that the decision to discontinue the V90 “is in line with Volvo Cars’ global product cycle plan” and was not a hasty move.
The smaller V60 wagon, available in both mild-hybrid and plug-in hybrid forms, will remain in production — though it’s unclear whether Volvo plans to phase it out in the near future.
Photos: Volvo. This content was created with the help of AI and reviewed by the editorial team.
